The Cons That Waste our Time
Lets's say I live to be 100. I know, it probably isn't in the cards but let's just say. That means I'm more than 3/4 of the way there. And the time is starting to accelerate toward the finish line. So time is valuable. Now if I want to waste that time watching cat videos on Facebook, that's my choice. I've gotten pretty good at scrolling past Donald Trump's face lately.
But here's the deal: I don't want anyone else ,wasting my time. I own it. You don't get to use it unless I choose to let you. So when I get an official looking piece of mail that says in bold letters,
REQUEST FOR ACTION -2ND ATTEMPT TO CONTACT
and it has my car information listed right on the cover, I think, "Oh no. Not another recall from Toyota." But then when I open it and read the fine print It's some yokel trying to sell me a long term maintenance plan. And I pitch it, along with an accompanying phrase that will go unmentioned here, into the trash with all the personal letters from President Obama asking for money for candidates and all the other junk mail.
Now that I'm started, there's Comcast. I pull up the site to check my e-mail, and there in front of me is a teaser to click and see what's happened to the unfortunate people burned out in the wildfire in Wenatchee. Click on it and someone spends a half minute trying to sell me golf clubs before I can see whether any of my friends have been burned out of their homes.
Then there are all those things asking you to click on the article telling you which states have the highest taxes or are the worst places to live, or which players in the NFL will be good this year or which 19 year old starlet looks good in a bikini. (really I don't click on that one) If you click on any of that stuff you are barraged with ads and have to work your way through dozens of pages to get the answer to the questions they posed to get you to bite. And the worst thing is that I'm paying them a lot of money to waste my time.
Every step you take to avoid these intrusions just causes some clever PhD Psychologist to try harder to get your attention. I can understand the motives of the machine smashing Luddites from the old days. Sometimes I get the desire to smash all the computers and tablets around here. OH wait! the phones ringing I wonder who's calling me from India now. You say you're from Microsoft and you know of a problem in my computer and you can fix it for me, WAAAAAH!